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Stories

The LifePath Family: Getting to Know Jessica Albrecht, Media & Communications Manager

Jessica Albrecht SquareHow long have you been working at LifePath?

I have been working at LifePath for over a year and a half now—it will be two years this winter.

What are your responsibilities?

I like to tell people that “I wear many hats.” As the Media & Communications Manager, my main responsibility is to communicate the agency’s mission of assisting elders, caregivers, and those with disabilities. This communication may take various forms; for instance, over the past year or so, I have written and recorded radio ad copy about our SHINE Program’s One Care counseling services with a SHINE Counselor; coordinated on-air television and radio interviews about World Elder Abuse Awareness Day with the director of Elder Protective Services; worked with our designer to create flyers for the new Healthy Living workshop on Diabetes Self-Management; created videos for the 2014 Meals on Wheels Walkathon; taken photographs to commemorate milestone anniversaries at our local Dining Centers and Luncheon Clubs; written and helped design our annual report; and, of course, I have been working alongside our web developer to create this new website!

My other title here is “Editor of The Good Life,” which is our publication for elders, caregivers, and persons with disabilities that appears weekly in The Recorder and is also available online here. In addition to writing many of the articles, I am responsible for planning the content that appears in The Good Life, and I coordinate and edit the articles that are written by others.

What does a typical work day look like for you?

My work days rotate on a monthly schedule based around the editorial calendar for The Good Life, so there’s a lot that changes from day to day. That said, a typical Monday would involve emailing The Good Life for the coming weekend to our subscribers, sending the files for the next edition to my contact at The Recorder, creating and scheduling content for our agency’s Facebook page, updating our website’s calendar with new events and perhaps writing articles for the upcoming month’s Good Life, meeting with a program manager to discuss marketing plans for volunteer recruitment, designing our agency’s e-newsletter, or traveling to a local senior center for an interview.

What’s your favorite thing about your role?

I am a very creative person and have always loved to write and tell stories, so I enjoy working in a position that allows me to think creatively and use storytelling to help teach people about the work we do and inspire them to get involved.

What has been your most memorable moment at LifePath?

I attended the first Intergenerational LGBTIQA Social on June 26, 2013, the day that the US Supreme Court overturned the Defense of Marriage Act. It was a moving day for all present, but, for me, it was a moment when I was more than someone there doing her job—taking notes and photographs for a Good Life story—I became a participant. As an “ally,” I engaged in roundtable conversations about being LGBTIQA that were personal and emotional and gave me a greater understanding of the struggles these individuals have faced and their strength in overcoming their challenges of public and private acceptance. It reminded that to become a more compassionate person, you must listen, seeking to cultivate a better understanding of those around you while being respectful of the fact that everyone has a depth that is beyond your reach.

What does LifePath’s mission mean to you?

Anytime that I am able to go out into the community to meet with and listen to one of our clients or volunteers tell their story, I am reminded of the importance of our work. LifePath reaches out to people who may otherwise be alone and forgotten and gives them the chance to live the life they want to live—that’s a mission worth working toward.